Lumora — Full Marketing Site Rebuild on Framer
A 12-page motion-rich marketing site built on Framer for Lumora, an AI writing assistant SaaS — replacing a slow WordPress site that was costing them trial signups every single day.
100
Lighthouse score (all categories)
0.9s
LCP (down from 4.8s)
+38%
Trial signup lift (30 days post-launch)
4 wks
Design-to-live timeline
The challenge
Lumora is an AI writing assistant with a solid product and a growing user base — but their marketing site was built on WordPress three years earlier by a freelancer who had long since moved on. It loaded in 4.8 seconds on mobile, had a Lighthouse performance score of 41, and looked generic against the premium SaaS brands they were competing with for attention. Every time Lumora ran a paid ad campaign, they were sending traffic to a site that undermined the product's quality.
Their Head of Growth had a clear brief: a site that loads instantly, communicates Lumora's value in under five seconds, and can be updated by non-technical team members without waiting on a developer. They had a Figma design they loved but no developer who could build it with the level of motion they wanted — scroll animations, smooth page transitions, animated feature reveals — without the page becoming sluggish.
What we built
We built the full 12-page site on Framer — translating their Figma designs pixel-for-pixel while adding the interaction layer that made it come alive. Every animation was built with Framer's native spring physics to ensure 60fps performance even on mid-range mobile devices. The CMS blog was set up so their content team could publish new articles without touching a single line of code.
- 12-page Framer build: homepage, pricing, features (×4), blog index, blog post template, about, careers, contact
- Scroll-triggered animations on every section — feature cards, testimonials carousel, product demo video reveal
- Framer CMS blog with tag filtering — content team self-publishes without developer involvement
- Video background hero with adaptive quality — serves lower bitrate on mobile to protect LCP
- Google Analytics 4 + Hotjar heatmaps wired up for the growth team on day one
The results
The new site went live four weeks after kickoff. In the first 30 days, trial signups increased by 38% despite ad spend remaining flat — a direct result of the improved conversion experience. LCP dropped from 4.8 seconds to 0.9 seconds, and the site scored 100 across all four Lighthouse categories: Performance, Accessibility, Best Practices, and SEO.
The content team published seven blog posts in the first month using the Framer CMS — something that previously required scheduling developer time. Lumora's Head of Growth said: "We've had three people reach out through the site in the first week saying the site itself convinced them to try the product. That never happened with the old WordPress site."
