VerdeLux — WooCommerce-to-Shopify Migration for a DTC Skincare Brand

The challenge

VerdeLux is a US-based DTC skincare brand selling a range of botanical serums, SPF moisturisers, and a growing subscription box. When we first spoke with their founder, they were running WooCommerce on a shared hosting plan that collapsed under any meaningful traffic load. Their Black Friday campaign in 2024 generated a 6x traffic spike — the site went down for 4 hours, and they estimated losing $47,000 in abandoned sessions.

Beyond the reliability issue, their checkout abandonment sat at 74% — nearly double the industry average for skincare. The WooCommerce theme hadn't been updated in three years, load times on mobile exceeded 8 seconds, and there was no subscription infrastructure at all. Customers who wanted to set up a recurring skincare routine were emailing support to be manually invoiced each month. The founder knew they needed a platform change but were worried about losing their 1,800-product catalog, existing order history, and organic search rankings mid-migration.

What we built

We migrated VerdeLux to Shopify 2.0 in 6 weeks — including a custom theme built around their brand guidelines, a full product and order data migration, and a complete retention stack. The migration was staged so the existing WooCommerce store stayed live until the day of cutover, with no customer-facing downtime.

• Custom Shopify 2.0 theme with modular sections — product pages, ingredient transparency panels, before/after comparison sliders, and a routine-builder landing page
• Recharge integration for subscribe-and-save — customers choose delivery frequency per product, with skip, pause, and swap built into their account portal
• Klaviyo email flows — abandoned cart (3-step), post-purchase upsell, subscription renewal reminders, and a 6-email welcome sequence for new subscribers
• Full WooCommerce-to-Shopify data migration — 1,800+ products with metafields, 14,000 customer records, and 36,000 historical orders migrated with zero data loss
• Judge.me review import from WooCommerce + automated post-purchase review request flow, preserving 4,200 existing product reviews

The results

Within 30 days of going live, checkout abandonment dropped from 74% to 51% — a 41% relative improvement in conversion. The subscribe-and-save feature launched with no marketing spend and attracted 380 new subscribers in its first month, adding $32,000 in predictable monthly recurring revenue. Page load time on mobile dropped from 8.2 seconds to 1.4 seconds.

The next Black Friday after migration, VerdeLux ran their biggest promotion to date — 12x their average daily traffic — and the store handled it without a single incident. Their head of e-commerce told us: "We'd been scared to run paid ads at full budget because our site couldn't handle it. Now we just turn it on."